About Kristen

Sometimes we humans need a gentle shift to continue our journey in the right direction that supports our growth. Ending the un-winnable war with Fear and making friends with it instead, is one of those shifts.

Kristen Ulmer, THE ART OF FEAR

Kristen is a thought leader, master facilitator and fear specialist who radically challenges existing norms around the subject of this deeply misunderstood emotion. Her education on this subject comes from practical, real- world experience, starting out with being a mogul specialist on the US Ski team. Kristen then became more notoriously recognized as being the best female big mountain extreme skier in the world, a status she kept for 12 years. Known for big cliff jumps and you-fall-you die descents, she became sponsored by the likes of Red Bull, Ralph Lauren, and Nikon. Her mastery of other danger sports including paragliding, ice and rock climbing, kiteboarding, adventure mountain biking, and flying trapeze also gained her the outdoor industry vote as most extreme “fearless” woman athlete in North America, beating all danger-sports stars, not just skiers.

Retired as an athlete since 2003, she then spent the next 15 years going to the next level — studying intently with a Zen Master, which led to facilitating thousands of clients, addressing numerous subjects such as the mindset of optimal sports performance, flow states, whole mind thinking, how to embrace change, emotional intelligence and more. She developed a highly effective teaching tool called Shift: The Game of 10,000 Wisdoms. This is a facilitated dialog which helps groups or individuals access the resources of their own minds to solve problems in a matter of hours that would otherwise take decades of therapy to achieve. Her revolutionary work has been featured in such media as NPR, The Wall Street Journal, The New York Times, Forbes, USA Today, Tim Ferriss ‘Tribe of Mentors’, Mindvalley, The Megyn Kelly Show and many more.

Kristen’s transition to thought leader on Fear came in 2012, the day she realized that most of her client’s problems –such as underperforming, insomnia, PTSD, panic attacks, excessive anxiety, depression, excessive anger, excessive fear, indecisiveness and more, were quickly and permanently resolved once she helped them address their avoidance/resistance of fear. Here are a few client testimonials capturing the power of this work:

  • “I was blown away. I hadn't expected the group to respond so deeply and thoroughly as they did. The spiritual portion was kind of a surprise- that steals the show. That's much of the beauty of (this work).”
  • "Kristen Ulmer offers us a manual for living with freedom and joy in the midst of all the competing voices that arise to derail us on the journey."
  • "I wanted to thank you for changing my life. I don't think I realized how much of an impact (your work) had on me until recently and it's been a year since I attended. I knew it had an impact right after, but as time has gone on, there have been more and more lessons that pop up into my head that I never initially considered. I love that!"
  • "Blending practical, personal, and philosophical insights, Kristen Ulmer has expanded my mind and changed my life."
  • "Learning how to have an intimate relationship with fear is one of the best things you can do, and Kristen is masterful at teaching you how to do that."
  • “This ain't no band aid, this is the real deal.”
  • “There is in nothing in my history to prepare me for the experiences I have with this work. I think this defies metrics. Everything in my long ago education says it should not work but it damn well does work. Beautifully.”
  • Melani Tanks
    This ain't no band aid, this is the real deal.
    Melani Tanks
  • "Everything you ever wanted to know about fear. Ulmer takes a radical approach to an age-old problem and delivers smart, exciting, and extremely fresh ideas."
  • "The experience was outstanding. None of us will ever be the same."
  • "What to do about fear eluded me until I met Kristen. I now use her advice daily, especially when my life is intense and busy, to take the pit out of my stomach, do a better job at work, and get much-needed sleep."
  • “It is shocking to think that a couple of decades of religion and a couple years of therapy – each helpful for various reasons – hadn't yet accomplished what (Kristen's work) effected in three days.”
  • "If every human being occasionally took (this) journey, things might settle down a bit out there. I'm sure we will be back."
  • "For years I dangled my ski tips over the edge of cliffs. Kristen got me to actually jump. Whether on snow, in your career, or just in life itself, no one owns fear better than Ulmer."
  • "Who better than Kristen Ulmer to introduce us to our constant companion, fear, and turn him from an enemy to a friend."

With results like these, she developed quite a following around the world. Although, Kristen admits; “Until a few years ago, I did no marketing. Sure. I had a steady stream of clients and even sold-out events, but tried to work as little as possible. Until one day I realized this industry-changing message about fear will address so much of human suffering, it was inhumane of me to not get it out there in a bigger way. So I got my butt off the couch, and wrote a book about what I had learned, and started a movement.”

To do all this, she started gathering thoughts and notes together. Then, one night at 1 am, she recognized a big wig from Harper Collins standing across the room at a Halloween party. Seizing the opportunity, she walked right up and told him what she’d been teaching about fear.


Ten minutes later, combined with a 30-minute phone call the following month, she was offered a book contract to write: The Art of Fear: Why Conquering Fear Won’t Work and What to Do Instead. It is very rare for an unpublished author to score a book contract without writing a book proposal, but this illustrates how needed and timely her message is.

The message being: Fear is not the problem in our lives, it’s our avoidance/resistance of fear that is the problem. If you become unwilling to feel or even acknowledge it, and put fear in the basement–a habit that is almost universally supported by society, that emotion will then start to sabotage your life in devastating ways that are either obvious, or covert. This habit has gotten so rampant, in fact, that today almost every problem we have is now tied in some way to our avoidance/resistance of fear.


Taking fear out of the basement with caring and consideration, however, not only resolves these problems, but allows us a chance to access whole mind thinking, where anything can become possible.


All this is covered in detail in: The Art of Fear. Meanwhile, Kristen is supporting the books message and your experience with it, through online workshops, talks, interviews, live facilitated events and more. The Art of Fear outlines a clear path to stop the cycle of avoidance/resistance (and repression) and learn how to instead feel and experience fear in a healthy way. This new, revolutionary approach to fear is an alternative for those who have, so far, had limited success with other methods for dealing with their fear or anxiety problems.

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